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Jens Schmidt, Ron Adner, Jay Bryan Barney, Joseph F. Porac, Richard L. Priem, Michael D. Ryall (2017). Customers and Value Propositions: Rethinking Strategy from the Demand Side. Academy of Management Proceedings, 2017(1), pp. 10674-10674, DOI: 10.5465/ambpp.2017.10674symposium.
