Tala Chulak-Bozzer

Investigating the role of brand equity in mediating the relationship between message exposure and parent support for their child's physical activity

Ryan E. Rhodes, Sameer Deshpande, Tanya R. Berry, Tala Chulak-Bozzer, Guy Faulkner, John C. Spence, Mark S. Tremblay, Amy E. Latimer‐Cheung (2015). Investigating the role of brand equity in mediating the relationship between message exposure and parent support for their child's physical activity.