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Get Free AccessSustainability start-ups face unique human capital challenges (HCCs) like lack of brand awareness, competition, turnover, burnout, limited growth opportunities, resources, and expertise gaps. This mixed-methods research chapter examines strategies to address these challenges, surveying 200 start-ups and interviewing 20 CEOs and HR managers. Findings advocate for investment in brand awareness, unique benefits, positive work environments, professional development, and transparent career paths. Effectiveness varies based on start-up needs, but HCCs significantly impact performance. Prioritizing talent attraction, retention, and development is crucial for sustainability start-ups.
Preksha Yadav, Joseph Varghese Kureethara (2025). Human Capital Challenges in Sustainability Start-UpsDOI: https://doi.org/10.4018/978-1-6684-9872-9.ch001,
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Type
Chapter in a book
Year
2025
Authors
2
Datasets
0
Total Files
0
Language
en
DOI
https://doi.org/10.4018/978-1-6684-9872-9.ch001
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