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  5. Connecting the Dots

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Chapter in a book
English
2024

Connecting the Dots

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English
2024
Advances in business information systems and analytics book series
DOI: 10.4018/979-8-3693-0413-6.ch013

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Munir Ahmad
Munir Ahmad

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Abstract

OpenStreetMap (OSM) emerges as a dynamic asset for market intelligence, opening a plethora of possibilities for businesses and organizations to enrich their strategies and decision-making processes. By tapping into the geospatial wealth offered by OSM, enterprises can glean valuable insights into market dynamics, consumer preferences, and competitive landscapes. This information can equip them to refine supply chain logistics, make well-informed choices about expansion initiatives, and seamlessly amalgamate diverse data sources to gain a holistic market perspective. OSM's utility can be extended to analyzing market share and extracting invaluable consumer behavior insights. Its adaptability can lend itself to tailor-made data amalgamation, facilitating bespoke market intelligence solutions. Additionally, OSM can be proved instrumental in amplifying digital marketing endeavors, fine-tuning SEO tactics, and delivering accessible public datasets, catering to businesses seeking seamless geospatial data integration.

How to cite this publication

Munir Ahmad (2024). Connecting the DotsConnecting the Dots. Advances in business information systems and analytics book series, pp. 329-347, DOI: 10.4018/979-8-3693-0413-6.ch013,

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Publication Details

Type

Chapter in a book

Year

2024

Authors

1

Datasets

0

Total Files

0

Language

English

DOI

10.4018/979-8-3693-0413-6.ch013

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